Max produced a much more elaborate "decoy" piece with his gallery NK Konst. [...] Max's project takes this furthest by most blatantly introducing real commerce into the piece: the works are aggressively for sale. There's a nice subversive activity here, as well, in that the cheesy, lowest-common-denominator graphics of the Global Blue company who owns the Tax Free logo are used to virtually wallpaper the entry hall of the exclusive, tasteful store NK. To top off this outrage, the crappy graphics have been used as the content of the most exclusive luxury items in the whole store, real art works. The piece, by using these kinds of contrasts, asks the taboo questions about our role as artists when we perform in a commercial context. Is the art world just a branch of the luxury industry?
